
HIGHLIGHTS
Our CEOs view on the business
6
Dear shareholders,
At Coloplast, we work to make life
easier for people with intimate
healthcare needs. By listening to the
people who use our products – users as
well as the nurses and specialists who
care for them – we get a better
understanding of their needs and
challenges. That knowledge inspires our
innovation. This approach has brought
us close to our customers. It has allowed
us to deliver pioneering products and
made us one of the best performing
medical device companies in the world.
We’re very proud of that. But we have
more work to do.
This year year, I am proud to say that
we helped more than 2 million chronic
users. Our key focus has been to keep
our employees safe, continue to serve
our customers and maintain business
operations.
As we enter a new financial year, the
world is still experiencing disruptions as
a result of the global pandemic and its
long-term effects will continue to impact
us. But I am confident that the
pandemic will also have lasting positive
implications. I am fundamentally
optimistic about our future. Coloplast is
a long-term growth company. We
operate in attractive underlying markets
growing 4-5% driven by demographics,
increasing health care standards in
emerging markets and innovation. We
continue to build the consumer
healthcare company of the future with a
strong commercial model based on
category leadership through innovation,
strong partnerships with clinicians and a
large-scale direct-to-consumer setup.
The pandemic has validated our model.
COVID-19 has accelerated digital
trends
What we have witnessed over the past
year is an acceleration of the digital
transformation and we will not run our
company the same way again.
Triggered by the pandemic, healthcare
professionals have been profoundly
impacted by the shift to remote work,
our employees found new ways of
working and consumers became reliant
on strong digital offerings. Coloplast has
responded in turn and invested in digital
tools, data security and artificial
intelligence that will help us excel in a
more digitised environment.
Solid 2020/21 results
Despite COVID-19, we delivered a
strong set of numbers with 7% organic
growth, 33% EBIT margin before special
items and 45% return on invested
capital after tax (before special items).
COVID-19 had a large impact on our
chronic care business, but on a positive
note, the growth in new patients is
recovering. Our smaller business areas,
Interventional Urology and Wound &
Skin Care, made a strong recovery this
year as elective procedures and hospital
activity resumed. Across all business
areas we once again gained market
shares. The strong EBIT margin was
supported by the successful execution
of our Global Operations Plans. We
continued to invest in innovation and
commercial growth initiatives, in
particular in the US and China, as well
as digital initiatives. Importantly, our
employees remained engaged and our
most recent employee engagement
score was again above the benchmark.
Strive25 – Sustainable Growth
Leadership
Last year, we announced our new
strategy, Strive25, with a clear
emphasis on growth and innovation, US
and China. Growth will be fuelled by
incremental investments of up to 2% of
revenues annually in innovation and
commercial initiatives across all business
areas. We will also actively pursue M&A
opportunities to build growth options.
A few highlights from the first year of
Strive25:
First, innovation. We aim to set the
standard of care in the categories we
compete in. With user needs at the
centre, we have made progress on our
Clinical Performance Programme in
Chronic Care. The programme marks
the start of an important transition to
outcome-based innovation, which forces
us to think differently and which will be
key over the next decade as our
healthcare ecosystem becomes
increasingly value based. We need to
demonstrate value to wider sets of
stakeholders including consumers,
clinicians and not least payers. Clinical
evidence, data and demonstrating value
will be critical.
In Wound Care, we have strengthened
our product portfolio with the launch of
Biatain Fiber. In Interventional Urology,
we have taken steps to build new
growth options into the pipeline through
the acquisition of Nine Continents
Medical, an early-stage technology
company within the overactive bladder
market.
Second, growth. It has been a tough
year for healthcare systems. Despite
challenging market conditions, we made
key progress on our commercial growth
agenda. In Chronic Care, we seek to
continue to drive growth above the
market with a strong contribution from
our US and emerging market regions. In
the US, we achieved a key milestone by
Our CEOs view on the business
I am fundamentally optimistic about our future. Coloplast is a long-
term growth company.