Exploring Strategic Opportunities and New
Verticals
ROVSING’S STRATEGY
In addition to our geographic expansion, Rovsing is
focused on exploring strategic opportunities that
align with our core competencies. We are actively
evaluating new verticals where our expertise in
turn-key test systems, test products, and
independent software validation and verification
can create value. This includes identifying and
Rovsing has a position as a key agile high-tech SME
in the Space & Defense Industry. Our mission is to
provide our customers with the innovative test and
simulations products, systems and services they
require, for supporting their critical path, which is
constantly challenged by the need to innovate,
11
optimise and overcome internal
challenges.
&
external
pursuing
potential
strategic
acquisitions,
partnerships, or investments that can enhance our
capabilities and drive growth in related sectors.
Building on Stability and Pursuing Global
Growth
Agility and Customer Focus
Rovsing’s success is built on our ability to remain
agile and customer focused. In a dynamic and
Rovsing has successfully completed its turnaround
process and is now entering a new phase focused
on maintaining stable and organic growth in our
core business across Europe, while actively
pursuing expansion into high-potential markets in
the USA, Middle East, and APAC regions. With a
solid foundation established, our strategy is to
continue delivering exceptional value to our
customers while strategically exploring new
opportunities that leverage our core competencies
in turn-key test systems, test products, and
Independent Software Validation and Verification.
challenging
high-tech
environment,
our
customers, from Space Agencies and Institutions to
LSIs, rely on us to deliver innovative solutions that
support their critical systems and infrastructure.
Our ability to rapidly anticipate, react, and create
solutions that would typically take weeks or
months for others to develop is a key differentiator,
driving customer satisfaction and trust.
Empowering Our People
The expertise and engagement of our employees
remain at the heart of Rovsing’s success. As we
grow, we are committed to maintaining an agile
and inclusive working environment that fosters
Maintaining Leadership in Europe
As a key agile high-tech SME in the Space &
Defense Industry, Rovsing will continue to
strengthen its position as a trusted supplier within
the European market. We have a proven track
record in supporting major European Institutional
Space programs and remain committed to our role
as a first or second-tier supplier to all European
Large-Scale Integrators (LSIs/OEMs). Our focus in
Europe is to maintain and enhance our
relationships with key customers, ensuring
consistent, high-quality delivery of innovative
products and services that meet their evolving
needs. Here, we continue our investments into
R&D, Machine Learning and AI as well as in robust
and resilient supply chain optimizations, such that
our value proposition matches and anticipates the
markets evolving needs..
innovation,
flexibility,
and
continuous
improvement. We believe that empowering our
employees and nurturing their talent is essential for
achieving our strategic objectives and ensuring the
long-term success of the company.
Sustainable Growth and Strategic
Communication
Rovsing is committed to sustainable growth, both
organically and through strategic initiatives. Our
stable order backlog, growing market presence,
and ongoing reputation for quality and innovation
provide a solid foundation for future expansion. We
will continue to engage in regular and transparent
communication with our customers, suppliers,
shareholders, and the financial community to
ensure alignment and build trust as we execute our
growth strategy.
Expanding into New Markets
With our core business stabilized, Rovsing is now
positioned to pursue growth initiatives in new
geographical markets, including the USA, Middle
East, and APAC regions. These markets represent
significant opportunities for growth, and we are
actively working to establish a strong presence by
leveraging our expertise in test systems and
software validation. We aim to replicate our
European success by adapting our offerings to
meet the specific demands of these regions,
building strategic partnerships, and capitalizing on
emerging opportunities.
As Rovsing moves forward, our focus is clear: to
maintain our leadership in the European market,
expand into new and promising regions, and
explore strategic opportunities that leverage our
core strengths. By staying true to our commitment
to agility, innovation, and customer satisfaction,
we are well-positioned to deliver sustained value to
our customers and shareholders alike, driving
Rovsing into its next phase of growth and success.
